In 2019 Forum Strategy announced that ‘academy trusts at the heart of their communities’ would be the ‘new narrative for the new decade’. And while nobody could have foreseen the Covid-19 pandemic – and the impact that it would have as we moved into the new decade – it has, without a doubt, acted as a catalyst to reset our community awareness and responsibilities. According to results from the recently published Edelman Trust Barometer, many people are now looking to CEOs to play a central role in the community by taking the lead on change, stepping in to address societal issues, and holding themselves accountable to the public. Indeed, 68% of respondents agreed that CEOs should step in when the government does not fix societal problems, 66% that CEOs should take the lead on change rather than waiting for the government to impose change on them, and 65% that CEOs should hold themselves accountable.
The rest of this article is for members only
The rest of this article is for members only. If you are not a member you read about our membership here