‘Meaningful action, mindful communication: The role of the CEO within the community’

Katie Whirledge

In 2019 Forum Strategy announced that ‘academy trusts at the heart of their communities’ would be the ‘new narrative for the new decade’. And while nobody could have foreseen the Covid-19 pandemic – and the impact that it would have as we moved into the new decade – it has, without a doubt, acted as a catalyst to reset our community awareness and responsibilities. According to results from the recently published Edelman Trust Barometer, many people are now looking to CEOs to play a central role in the community by taking the lead on change, stepping in to address societal issues, and holding themselves accountable to the public. Indeed, 68% of respondents agreed that CEOs should step in when the government does not fix societal problems, 66% that CEOs should take the lead on change rather than waiting for the government to impose change on them, and 65% that CEOs should hold themselves accountable.

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