What really is the role of a COO?

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In my book, Being The CEO, I write that the most important trait for any CEO is humility. That may sound an odd conclusion to come to. CEOs are often portrayed in the mainstream media as all-powerful heroes (or villains!), people who are always in full control, who know exactly what to do, with endless talents and charisma to boot. Rest-assured, aspiring to this portrayal presents a big trap for any fledgling CEO. Humility is key; ironically, it proves essential for achieving genuine self-confidence, another trait that every successful CEO needs in abundance.


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Sir Steve’s Blog – February 2023

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Sir Steve Lancashire is Chair of Forum Strategy’s National #TrustLeaders CEO network. Here is his latest monthly article for our members and partners.'Words are, in my not so humble opinion, our most inexhaustible source of magic. Capable of both inflicting injury and...

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