What really is the role of a COO?

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In my book, Being The CEO, I write that the most important trait for any CEO is humility. That may sound an odd conclusion to come to. CEOs are often portrayed in the mainstream media as all-powerful heroes (or villains!), people who are always in full control, who know exactly what to do, with endless talents and charisma to boot. Rest-assured, aspiring to this portrayal presents a big trap for any fledgling CEO. Humility is key; ironically, it proves essential for achieving genuine self-confidence, another trait that every successful CEO needs in abundance.


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